Introducing our 2022 Wright Collegiate Challenge Partners
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mountainFLOW makes the world's best eco-friendly, biodegradable ski and snowboard wax and bicycle products, entirely made from plants.
Our challenge is to create a Buyback Program for Fluorinated Ski Wax. Fluorocarbons (aka -PFAS, PTFE, Teflon) have been a staple ingredient in ski wax for decades. However, recent studies have shown that this "forever chemical" (the opposite of biodegradable, it lasts forever in the environment) is carcinogenic and has bioaccumulated in environments near ski areas. Fortunately, the use of fluorocarbons has been prohibited in most major race circuits. However, thousands of pounds of this toxic ski wax are still available for sale and legal for recreational (non-race) use. We would like to develop a program to buy back wax from ski shops and dispose of it properly so it doesn't end up in our Colorado watershed.
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Makers of high-end mountain bike suspension, drivetrain products, and components - designed, tested, and built in Colorado.
Our challenge is to develop a cost-effective environmental sustainability plan that covers our product packaging. Specifically, we are looking to reduce the amount of plastic in our packaging and increase the percentage of sustainable packaging materials across all of our products.
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SLV GO! helps organize, support, and guide community efforts to implement outdoor recreation resources and break down barriers between communities and the outdoors.
SLV GO! is embarking on a community process to explore and promote a "rails with trails" program that will extend across 5 counties and 154 miles of rail line. We need to build broad community support from adjacent property owners, county commissioners, and state agencies. We are estimating an economic impact of $10 million a year to the region once the trail is complete.
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Town Hall Outdoor Co was started in Steamboat Springs, Colorado by parents who wanted better, more sustainable choices in kids’ clothing. We wanted to use our years of experience in the outdoor apparel industry to create apparel specifically made for kids. Kids aren’t miniature adults. They are full-size versions of themselves, who need clothes built around their unique needs.
How do you best spread the word about a new, rural Colorado brand? Town Hall is a sustainable kids outdoor apparel brand out of Steamboat Springs, selling direct-to-consumer via their website with a few additional wholesale door partners around the state. Their values are deep, their passion for the planet is immense and their desire to give back to Northwest Colorado is their guiding principle. The challenge is for the students to develop a premier brand awareness strategy that converts brand love to revenue, builds community, and fosters a lifelong passion for the brand and its values. Town Hall has $2k to spend on marketing in the next 10 months. Please tell us how to spend it. And then, tell us what our marketing strategy should be for the next 18 months to drive awareness and, ultimately, conversion and revenue.
