Tuesday, May 1 at 1:30pm

How We Tell Our Story Matters

Located at Table Mountain Inn | Del Rio room (1310 Washington Avenue, Golden, Colorado 80401)

Organizations, especially those in the outdoor-industry, have a backstory. Many times it’s a founder’s compelling highlights surrounding the origin story of how they ‘saw a better way’. So what do we do with it and how do we make backstory perform at each stage of business growth? How is backstory relevant as a way to connect to audiences (remembering that employees and customers are buying your future-vision as well as your past-performance)? Within M&A, how does backstory thoughtfully merge/scale into a company’s post-acquisition narrative? In this 90-minute workshop, Marc Gutman provides the theory, refinement exercises and tools to develop a plan that integrates backstory into businesses’ big initiatives.



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Throughout The Wright, there are many opportunities to plug in and help make the three days of panels, workshops, keynotes, Award Night, and social activities run smoothly. If you're interested in helping us out, we'd love to have you!

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