Tuesday, May 1 at 3:30pm
Beyond Big Data Hype: a Roadmap for Your Customer Data
Located at Table Mountain Inn | Del Rio room (1310 Washington Avenue, Golden, Colorado 80401)
Do you believe/trust the data you have? Do you act on the insights discovered within the data? What is done when an insight doesn’t jive with your brand narrative? This 90-minute workshop focuses on the intersection of technology, data insight and customer journey visualization. Empower your organization to build an enriching experience for each customer by employing 6 metrics to simplify your data’s complexity and to better understand the significance of what your customer is really ‘telling’ you. Properly used, this newly distilled wisdom can add significant value in marketing, servicing and operating your business.